Cookie policy

Information about our use of Cookies

Our website uses cookies and similar technologiesën to distinguish how your usage preferences work from those of other users of our website. This helps us to provide you with a better user experience when you visit our website and also allows us to optimise it. They may be placed on a device connected to the internet - for example, a computer, smartphone, tablet or smart TV.

Books & Bags does not use cookies and similar technologiesën to systematically collect data that could identify users of our website. The cookies used by the website only help us improve the functioning of our website, understand what our users' interests are and measure how effective the content is.

The cookies used by the website only help us improve the functioning of our website, understand what our users' interests are and measure how effective the content is.

All websites aimed at citizens in and from the European Union are required to seek your consent to use or store cookies and similar technologies on your computers or mobile devices. In doing so, we follow the guidelines and recommendations of the Belgian Data Protection Authority (GBA) and the Flemish Supervisory Commission for the Processing of Personal Data (VTC).

This cookie policy gives you clear and comprehensive information about the cookies we use and their purpose.

What is a cookie?

A cookie is small data file that is stored in your browser (Chrome or Firefox for example) or on your device's hard memory (for example, on a computer's hard disk or SSD) when you visit a website. Such a file stores information, such as your language preference for a website. This allows us to remember certain settings or preferences when using our website. If you visit the website again later, this cookie is sent to the website again. This way, the website recognises your browser and, for example, can remember your language preference.

Cookies usually also have an expiry period, they are deleted automatically after a certain time. For example, some cookies are deleted automatically when you close your browser (the so-called "session cookie"), while others stay on your computer for a longer period of time - sometimes even until you delete them manually (the so-called "permanent cookie" or "persistent cookie").

Data collected using cookies is not passed on by us to third parties or communicated in any way except possibly in the form of aggregated numerical data.

Types of cookies

Essential cookies

These cookies are required for purely technical reasons for the use of the website and are therefore often referred to as "essential cookies". This type of cookie ensures that the website or mobile application works properly. Some examples: to fill in a form, to remember your chosen language or your privacy preferences. This category of cookies is essential for the proper functioning of the site or application and to remember your preferences during your visit to the site or use session of our application. Given the technical necessity, these are placed as soon as you enter the website. This does not require the website visitor's consent and is subject only to a duty of information.

Functional cookies

This type of cookie ensures that the website functions properly. This type of cookie enhances and customises your user experience by displaying relevant information based on your previous choices or browsing data. Some examples: remembering your language preference for multiple sessions, remembering that you have already participated in a survey or previously made purchases. These cookies make using our website and application easier, but if you do not accept this category of cookies, the website will continue to work.

Analytic cookies

These cookies are used to collect statistics about the use of the website or mobile application; for example: the date and time of the visit, the duration of the session, the pages or screens visited or the number of visitors. They help us evaluate how visitors navigate through the site or use the application. They also help us to assess and optimise services in order to improve the content and usability of the site or application. All information collected by these cookies is aggregated and, where possible, anonymised in accordance with the principles of prudence applicable for this purpose.

You can choose not to accept these cookies so that they are not placed. Indeed, active consent is sought for this. You help us better understand the functioning of our website if you allow these anonymised statistical cookies, however, it is your free choice to do so or not. You may confidently allow the use of analytical cookies used by us without compromising your privacy.

We remind you that web browsers allow you to change your cookie settings. These settings can usually be found in the "Options" or "Preferences" menu of your web browser. To better understand these settings, you can find a lot of information on the internet. 


Fingerprinting is an alternative way of collecting data. With it, no file is kept on your device, but the website creates a unique profile of your browser and device without requesting or keeping any personal information from you. This kind of technique is useful to see what kind of device a user uses to visit the site and whether the user has visited before, without linking personal information such as name, age or email address.